![]() Most messaging and social platforms support the format, and workplace communication platforms have followed suit.Īmong corporate content developers, marketers have been quick to embrace the format as a way to add visual interest to emails and social posts. In the early days of the World Wide Web, it was nearly impossible to surf the web for more than a few minutes without seeing an animated “Under Construction” graphic or a flashing banner ad.Įven as Flash and low-resolution video formats were introduced over time-eventually evolving into high definition streaming video-the humble animated GIF survived, earning it the nickname “cockroach of the Internet.” Now thirty years later, the GIF is more popular than ever, providing us with an endlessly creative, visual language of celebration, empathy, and slapstick humor. One lightweight option worth adding to your multimedia toolbox is a technology that dates back to the dawn of the Digital Age.Īnimated GIF, a media format first introduced by Compuserve in 1987 and later released into the public domain, was one of the first ways to capture and portray motion on the Internet. While videos have become a bigger piece of the content pie for many technical communication teams, the added complexity of audio production and streaming video hosting can be a limiting factor in their use. ![]() If the official documentation is an intimidating (dare I say boring) wall of text, they are likely to dismiss it and look elsewhere. Like it or not, customers have more choices than ever for finding help when using or learning about a product. but because they attract attention and interest 2. ![]() ![]() Visuals are a key element of technical communication, not only because they provide better comprehension and recall than text alone 1 . This article was first published in the intelligent-information.blog Guest Article of Daniel Foster, Speaker at tcworld India 2018 ![]()
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